Today on the blog we're back in Billingham, more specifically the ice arena, to look back at the branding Rusty Designs created for the Full Moon UV Party. Following in the footsteps of the Avalanche Foam Party, the UV disco is another unique innovation to help reengage with the younger generation who visit the ice arena each week.
The design needed to avoid any juvenile features presenting a fresh and vibrant design that was more in keeping with an Ibiza style night club poster...
Some great photography from Richmond based Right Click Studios helped to capture the mayhem...
This is the first ever event poster incorporating highly saturated uv paint splats, recognisable neon elements, a raving crowd and a grungy font...what more is needed?!
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